029 Crowdfunding lessons learned

  • Give people your time: make phone calls and email people individually
    • Mass emails have lost all value; mass posts have no value
    • After emailing all your contacts, go to LinkedIn and email those people
    • If you don’t have someone’s email you can find their email using their LinkedIn url and RocketReach.co
    • Make sure to follow up with people, because they will forget
    • Don’t overthink calling or emailing people, just do it like it’s your job
  • Show why your film matters through your social media posts: quotes, stats, but also show purely entertaining stuff like funny videos, memes, or beautiful photos
  • Get some PR to add legitimacy and deepen the conversation around your film (you can only share so much through your campaign)